Growing up in India included learning to speak and write the national language (Hindi). Hindi is written in Devanagari Script. And I've been reading and looking at posters or billboards in this manner since I was a child.

Despite the fact that many posters and billboards in India are printed in English, many are written in Devanagari script. Devanagari is a script used in around 120 languages worldwide, including Hindi, Nepali, and Sanskrit. It comprises 47 primary characters, 33 consonants, and 14 vowels, all of which I found fascinating.

Even though I could read and write in both Hindi and Marathi using the Devanagari Script, I was eager to create my own typeface based on the same principles but in a way that would be understandable and legible all over the world.

While designing the typeface, I wanted to keep in mind that it should be written from left to right, that it should include some rounded shapes, and that it should all have a horizontal line running over the top of all the letters. The Devanagari script follows the same set of rules and norms and I wanted to stick to the same.

It was time to name the typeface after the final version of the font was completed. This is when I turned to my dad for some advice and help. He suggested that a “Script” is called “Lipi” in Hindi Language. As a result, the typeface was given the name "English Lipi," which is also the English Script of the Devanagari version.